Privacy Policy
Privacy Policy
Welcome to Trademark Performance (“we”, “our”, “us”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with our staff and systems.
By accessing or using the Trademark Performance website or services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
1. Introduction
Trademark Performance offers gym memberships, personal training, coaching programs, fitness classes, and wellness services. In providing these services, we may collect personal data from you. We process this data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant legislation.
2. What Data Do We Collect?
2.1 Information You Provide
- Registration Details: Name, email, phone number, date of birth, emergency contact.
- Fitness Information: Health history, goals, injuries, preferences (provided via consultation or intake forms).
- Payment Information: Credit/debit card data (handled securely via payment gateways), billing address.
- Booking & Attendance Data: Class reservations, personal training sessions, cancellations.
- Communications: Emails, messages, surveys, and feedback.
2.2 Data Collected Automatically
- Device Info: IP address, browser, device type, OS.
- Website Usage: Pages visited, time on site, navigation behavior.
- Cookies and Tracking: See our Cookie Policy for more details.
2.3 Data from Third-Party Sources
- Payment processors
- Health and fitness apps (if integrated with our system)
3. How We Use Your Data
We use your personal data to:
3.1 Provide Services
- Manage bookings, memberships, and personal training programs.
- Tailor fitness plans and track progress.
- Process payments and send confirmations.
- Provide customer support and respond to queries.
3.2 Improve Our Offerings
- Analyze usage to enhance training methods and programs.
- Develop new services and experiences.
- Monitor trends and gather insights to better serve members.
3.3 Communication & Marketing
- Send appointment reminders, updates, and newsletters.
- Offer promotions or rewards based on your preferences.
- Customize your experience across the site and communications.
3.4 Security & Compliance
- Protect against fraud, misuse, and unauthorized access.
- Ensure compliance with legal and regulatory obligations.
- Resolve disputes or enforce membership agreements.
4. Sharing Your Information
We only share your data in the following scenarios:
4.1 With Service Providers
- Payment gateways
- Booking and scheduling platforms
- Marketing tools (email, SMS, push notifications)
- Analytics and performance software
4.2 With Trainers and Staff
- Limited to the data necessary for personalizing your training, health, or wellness experience.
4.3 Legal or Regulatory Requirements
- If required by law, subpoena, or court order.
- To prevent fraud, enforce policies, or protect rights and safety.
4.4 Business Transfers
If we undergo a merger, acquisition, or sale, your data may be transferred to the new operator, with prior notice.
5. Data Security
We use appropriate physical, digital, and administrative safeguards to secure your data, including:
- SSL encryption on our website
- Secure third-party payment processors
- Role-based access for staff
- Routine data security audits
While we strive to protect your data, no system is 100% secure. Please use strong passwords and notify us if you suspect unauthorized access.
6. Cookies & Tracking
We use cookies to:
- Enable core website functions
- Analyze visitor traffic and behavior
- Personalize content and ads (where applicable)
You can manage your cookie preferences via your browser.
7. Your Rights
You have the right to:
- Access, correct, or delete your personal data
- Withdraw consent at any time
- Object to certain uses of your data
- Request a copy of the data we hold
- Lodge a complaint with your local data authority
To exercise these rights, contact us at info@trademarkperformance.com.au.
8. Data Retention
We retain your personal data only as long as necessary:
- Account & Membership Data: For the duration of your account + 12 months post-cancellation
- Health & Fitness Records: For as long as needed to support training programs
- Transaction Records: Up to 7 years for accounting and legal compliance
- Marketing Data: Until you opt-out or withdraw consent
After this, data is anonymized or securely deleted.
9. Minors
Our services are not intended for individuals under 16 years of age. If we learn that we have collected data from a minor, we will take immediate steps to delete that information.
10. Updates to this Privacy Policy
We may update this policy from time to time. The latest version will always be available on our website with the effective date clearly indicated.
11. Contact Us
If you have any questions about this Privacy Policy or your personal data:
Trademark Performance
Address:- Schwartz Fitness, 904 Glen Huntly Road, Caulfield South VIC 3162
Email:- info@trademarkperformance.com.au
Phone No.:- 0421 203 938